Hello! My name is Chloe and I am the founder and Director of Paint Like Frida. I established this business during the lockdown in Melbourne in 2020, when I had just completed my Fine Art degree, lost my job, and was unsure of my next steps.
It was my boyfriend at the time (now my husband, hooray 🎉) who suggested that I create some Paint by Numbers kits. The idea excited me so much that I hardly slept for the entire week, as I brainstormed all the possible designs and collections that could be created. My goal was to make high-quality kits that could be easily displayed in your home.
After a few weeks of designing, I took a major risk and ordered the first sample. It was a scary and expensive endeavor, as it required all of my savings. However, I strongly believed in our product and was determined to see the idea through. After a few adjustments, we knew we had a winner on our hands (or so we hoped).
I will never forget our first order (which was not from my mom and her friends, thank you mom 😂). It was an exhilarating feeling to have someone I did not know purchase my designs. Even today, I still get excited every time a new customer purchases one of our kits. It never gets old!
Paint Like Frida is my passion and I cannot imagine life without her. I am grateful for your support and for allowing me to pursue my dreams. Have a fantastic day!